Join the TdF #powerbartour

PowerBar are the official sports nutrition sponsor of the Tour de France, and every year they give cyclists a chance to win with the Tour de France — this is year it is the #powerbartour. This gives you a chance to win a cycling holiday plus jerseys every day.

Unlike a lot of giveaways, this one isn’t so easy, if you’re a wuss anyway. To win with the #powerbartour, you need to get on your bike, ride, and ride hard.

You have to rack up the KMs, because at the end of every day of the tour, the cyclist with the most KMs ridden on Strava, will win a Rapha Jersey to celebrate their victory.

Then at the end of the #powerbartour, the cyclist with the most KMs ridden over the course of the competition, will win a trip to the cycling holiday camp of Marcel Wüst at Casa Ciclista in Mallorca.


Along with winning one of many prizes above, you also get access to the PowerBar riders zone where you can compare your performance against the pros taking part in the Tour de France from BMC, plus many more. Click here to check out the pros taking part in the #powerbartour.

Also, take a look at the Rapha Jersey that you can win each day.



To take part in the #powerbartour, you can go to www.powerbar.eu/tour to sign up, and then follow the instructions to take part in the Strava competition and upload your performance on the bike every day.

What’s also of benefit, is that there are separate prizes for men and women every day and for the overall prize, so you have a great chance regardless of your gender.

If you need to keep yourself going, then Buy PowerBar Online with us!

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So sign up at www.powerbar.eu/en/tour/reminder and get your cycling kit on, your fastest road bike ready, and let your legs do the rest.